Life After New Customer Offers

What Happens When You Finish All The New Customer Offers?

I asked the same question when I first started matched betting.

I was surprised to find out just how many opportunities there are to make regular monthly profits, long after the initial new customer offers.

A lot of people make some money from the sign up incentives and think that’s the end of matched betting for them, I thought exactly the same at first. 

I’ve listed 7 ways that you can keep earning from your bookmaker accounts. I’ve ranked each stratergy (easy, medium, hard) on how difficult I find them in comparison to the new customer offers.

Oddsmonkey provide tutorial video guides in their training area that teach you how to use each strategy.


1. Bookmakers Will Send You Ongoing Reload Offers (Easy)

When you sign up for an account with a bookmaker, always make sure you select the box that opts you in to receive promotional offers. You will receive emails, texts and even phone calls with generous promotional offers. The bookmakers will try to tempt you back, hoping you will gamble and lose (they don’t know you are matched betting).

The more bookmaker accounts you open, the more ongoing offers you will receive. It’s helpful to set up a separate email solely for matched betting, so all your offers will be in the same place and not clutter your personal email.

Will Hill Email Offer
I completed this offer in a few minutes and made an easy risk free £14+
Bet 365 Email Offer
A generous £50 free bet from Bet365. They often send out similar offers for big sporting events. This resulted in an easy risk free £30+

2. Bookmakers Run Ongoing Promotional Offers (Easy)

There are so many ongoing bookmaker promotions every day, some good, some not so good. The problem is, how do can you keep up with them all and know which offers are worthwhile? This is where Oddsmonkey comes in. They have a daily offer calendar that is filled with available offers each day. You can filter the offers based on difficulty and in order of value (like I’ve done below). The daily offer calendar is my go-to tool, I check it each night and plan the following day.

Oddsmonkey Daily Offer Calendar
The Oddsmonkey daily offer calendar. There are always plenty of offers to work through each day.

3. Football Accumulator Offers (Average)

An accumulator is a single bet that links together two or more individual bets and is dependent on all of those bets winning together (I hope that made sense!). Many bookmakers have an ongoing football accumulator offer often referred to as ‘Acca Insurance’. Some offers differ slightly, but generally, you need to bet on 5 football teams to win, if one team loses, you get your money back as a free bet.

Ladbrokes Acca Offer
You’ll see this type of promotional offer from a lot of bookmakers.

There are a few different ways you can make money from them. It took me a while to get my head around it, but I now regularly use what Oddsmonkey call the ‘lock in’ method. The lock in method is risk free and means you ensure a profit no matter which teams from your accumulator win, lose or draw. We are able to do this by laying each team sequentially in response to the previous result. Mastering acca offers takes practice and patience while you build your confidence using the tools available from Oddsmonkey.

Oddsmonkey Acca Finder
The Oddsmonkey Acca Finder. This software displays the best available combination of teams that will allow you to lock in the most profit.
Oddsmonkey New Acca
When you select an acca from the Acca Finder, this calculator tells you what amount to lay off each team. This particular acca will make roughly £5.78 risk free.

4. Eachway Matching (Average)

This method is mainly used for horse racing and sometimes golf. Eachway Matching takes advantage of a discrepancy between the place price in Betfair and the place terms offered by bookmakers.

Oddsmonkey provides a brilliant tool called the Eachway Matcher. The EachWay Matcher displays live horse odds all day every day searching for the best prices available. This flags up Eachway Matching opportunities that we can profit from. As always with Oddsmonkey, there is a handy calculator that tells you exactly what lay stakes to place.

Eachway Matching works best in races where there are more horses running and there is a strong favourite, but also works in smaller fields. During big horse racing festivals such as Cheltenham, there are a lot of opportunities which can be very profitable.


5. Extra Place Method (Average)

Similar to Eachway Matching, this method is mainly used for horse racing and sometimes golf. The Extra Place Method takes advantage of occasions when bookmakers offer to pay out on more places than usual in a race (or golf competition). For example, if there were 18 horses in a race, there would usually be 4 places to be paid. However, at times bookmakers may offer to pay out on the 5th placed horse also.

There are a few ways to take advantage of this offer. The most common method starts by using the Oddsmonkey Eachway Matcher to find a close odds match. Then placing an each way bet with the bookmaker and lay bets in the Betfair win market and place market. If the horse does finish in the extra place, you get paid out from the bookmaker each way bet and your lay bets at Betfair. You can cover a few horses in the same race to increase the chance of hitting the extra place.

This type of offer usually comes up every couple of weeks and can be highly lucrative. Particularly at big horse racing festivals such as Cheltenham.


6. Casino New Customer Offers And Ongoing Reload Offers (Hard)

Most bookmakers have a casino section on their website. Like sports betting, they offer welcome bonuses in an attempt to attract you to gamble and use their website rather than their competitors.

We can take advantage of these casino offers. Casino offers aren’t matched betting, but they are related in the sense that we are using the bookmaker’s money to profit. The main difference is that matched betting is a lot easier to understand and is completely risk free (So if you haven’t done all the matched betting new customer offers, get started here before even considering casino offers!).

Casino offers carry some risk but that doesn’t mean that they aren’t profitable and well worth doing.

It’s essential to have a clear understanding of the maths behind why you will be making a profit, in the long run, doing casino offers.


7. Arbitrage Betting (Easy) (Caution! You will get gubbed a lot quicker than normal)

This is a very simple method of making an instant profit by placing one back bet and one lay bet. Arbitrage betting opportunities occur when the bookmaker prices an outcome higher than exchange price. At the time of writing, the Oddsmonkey Odds Matcher is displaying these potential arbitrage bets:

Odds Matcher
The Odds Matcher highlights arbitrage bets in red under the rating (%) column.

If we take a closer look at the top arbitrage bet available, a Dutch football game, Twente v Vitesse. The suggested bet is Twente to win at odds of 3.4

The Oddsmonkey Odds Matcher Calculator.
The Oddsmonkey Odds Matcher Calculator.

By placing £100 on Twente at 3.4, we could lay at odds of 3.05 and guarantee an instant profit of £9.97.

While this is very easy profit, It will lead to you getting gubbed quickly. If you take these arbitrage bets you will stand out to the bookmakers and you will see your accounts swiftly restricted.

If however, you have been gubbed by a particular bookmaker and you can no longer benefit from free bets, bonuses and incentives. It might then be appropriate to place arbitrage bets in order to squeeze a bit extra profit from the account. It’s likely they will soon limit your stake size, which will effectively prevent you from placing any more bets with them.


I hope this post helps people realise the ongoing potential of matched betting. There really is plenty of life long after the new customer offers.

How To Start Matched Betting


Have you completed all the new customer offers and thinking of getting stuck into some of the methods above? If you have any questions or need any help please leave a message below or contact me.