Profit Maximiser Review 2022: What You Can Expect With Membership

Last Updated on January 5, 2022 by Ben

In this Profit Maximiser review, I take a look at the first matched betting service I ever used.

Back when I was a regular punter, I was fed up of essentially giving my money to the bookmakers.

Whether that was placing stupid 15 team accumulators or placing bigger bets on hot favourites only to see them fall at the last hurdle. I’d had enough.

After many disappointments that all gamblers experience time and time again, I asked myself: Does anyone actually win from betting other than the bookmakers?

I decided to stop any form of gambling and see what I could find.

I found some interesting stories of how people were making money using bonuses offered by bookmakers.

When digging deeper, I stumbled across Profit Maximiser, I sceptically signed up for a trial.

Profit Maximiser Review 2022: History & Fun Facts

Profit Maximiser is widely considered as the original complete matched betting service.

It was created in 2013 by Mike Cruickshank.

Mike already had a popular service, called Bonus Bagging, that helped members profit from bookmaker’s new account offers.

However, he noticed a gap in the matched betting market.

The aim of Profit Maximiser was to find ongoing bookmaker offers, and teach members how to profit from them.

The existence of Profit Maximiser led to many people being able to make a regular monthly income from matched betting.

It’s also interesting that the Owner of Profit Accumulatorand also several staff members at Oddsmonkey were, according to Mike Cruickshank, students of his.

They were all once paying members of Profit Maximiser before starting rival services.

So, does that mean the oldest service is better than the rest?

In this Profit Maximiser review, I’ll look at whether that’s the case or not.

What Makes A Good Matched Betting Service?

If you didn’t already know, Matched betting involves profiting from bookmaker and casino offers.

Matched betting services provide ways to make life as easy as possible for us.

A good matched betting service will:

– Teach us the strategies to profit from different types of offers

– Find the best offers around

– Provide tools to make the process efficient

– Provide continued help and support for members

I’ll show you in this Profit Maximiser review how the membership delivers on the above.

Having been a member of Profit Maximiser for over four years, I know my way around pretty well.

The Profit Maximiser Sales Page: Is This A Scam?

Before we take a look inside the membership, I just need to mention the Profit Maximiser website

I wouldn’t really blame anyone coming across the website to assume it was a scam.

Before becoming a member, all you will see is a single sales page.

It all looks and feels a bit scammy in my opinion.

Especially compared to its main competitors, who offer a lot of free advice, tools and support.

Profit Maximisers competitors have great looking websites, which look and feel altogether more trustworthy.

With all that said, however, I can confirm Profit Maximiser is definitely NOT a scam.

In fact, the benefits of having a more simple and less snazzy setup are ultimately passed on to members.

Profit Maximiser is significantly cheaper than its competitors, making membership extremely good value for money.

Let’s log in, head inside and see what you’ll have access to as a member.

Start Here: Keeping It Simple

You’ll begin at the ‘Start Here’ page.

Listed here are 6 steps to follow in order to make the most of your membership.

Profit Maximiser Review - Start Here

Training Videos: Learning The Basics

Here you’ll find all the bookmaker and casino training videos you need to get started.

The videos are a little lengthy but very detailed.

Mike (the owner) basically goes through each strategy and talks you through the process as you watch his screen.

Beginners will take a lot from the videos, and should spend the time watching each one suggested before moving on. 

Training section

There are also a whole host of other more advanced training videos in this section.

Bookmaker Offers: Earn Your First Profits

This is where you will find a list of new Bookmaker account offers.

All 40+ offers listed here will allow you to make a profit risk-free (providing you complete them correctly).

Clicking on any Bookmaker in this section will take you to a page explaining how to complete the new account offer.

Bookmaker Offers section

There is an option to mark each offer as complete as you work through to help you keep track of where you’re up to. 

Members can mark each offer as completed

I like that Mike has ordered them with the easiest to complete first.

The offers get slightly harder as you work through the list.

You can expect to make between £400 – £500 by completing all the offers listed in this section.

Casino Offers: More Risk-Free & Low-Risk Opportunities

In this area, you’ll find a list of new Casino account offers.

There are roughly 20 offers at any time listed here.

All are either risk-free or low-risk.

As before, clicking on any Casino in this section will take you to a page with clear instructions on how to complete the new account offer.

You can mark each offer as complete again to help you keep track of where you’re up to. 

Casino Offers section

You can expect to make over £200 by completing these beginner Casino Offers listed here.

You will, however, be able to make significantly more in the Profit Maximiser Advanced Casino section.

Advanced Casino: Profit Maximiser’s Area Of Expertise

Profit Maximiser specialises in Casino Offers.

It was the first matched betting service to really focus on a wide range of Casino offers.

In this area, you’ll find new training videos specifically for Advanced Casino offers.

Furthermore, you’ll find well over 50 Advanced Casino new account offers.

Advanced Casino Offers section

The offers here are split into Medium Risk and High Risk.

As the heading suggests, these offers are for advanced matched bettors only.

Members will need to be very comfortable completing all types of offers and have built a decent size betting bank.

A good understanding of how Casino offers work is also essential.

The Profit Maximiser Calendar: How To Make Money Every Day

This is the main part of the Profit Maximiser website.

The Bookmaker and Casino new account offers can only be completed once.

However, the daily offers listed on the Calendar are available for existing customers.

Profit Maximiser Calendar

Members will find offers here every single day.

Offers can be filtered by Sports or Casino and also by type: Risk-Free, Low-Risk and High-Risk.

Clicking on any specific offer will bring up a pop up with instructions on how to complete the offer.

Members can mark these offers as complete to keep track of progress.

Tools: What Tools Can You Access As A Profit Maximiser Member?

Profit Maximiser provides some basic tools to make completing offers more efficient.

Tools section

There are video guides in the training section explaining how to use the tools.

The main tool members will use here is the Odds Software.

This software helps find the best value bets by displaying real-time bookmaker odds vs betting exchange odds.

Members will learn how to use the Odds Software in detail from the start.

This tool is essential in helping complete the Bookmaker new account offers. 

Profit Maximiser Odds Software

I personally prefer the Profit Maximiser Odds Software over other rival odds matching tools.

This is mainly because I started with this, so have simply become accustomed to it.

I think it’s very clear, easy to learn and user friendly.

Clicking on the ‘i’ symbol opens up a matched betting calculator.

Matched Betting Calculator

The Calculator also has a clear and clean look to it.

It’s easy to toggle between bet modes and simple to adjust stake or odd values.

The Profit Maximiser Facebook Group: The Best Matched Betting Forum?

The Profit Maximiser Forum is in the form of a private Facebook group.

As a member, I’ve noticed some people moan that there should be a separate dedicated Forum. I disagree.

I prefer that the Forum is only on Facebook.

It’s quick and easy to access on your phone and on an app that you regularly use through the day.

As a result, you don’t miss notifications and you keep up to date with the latest offers and conversation.

Forum Facebook Group

The Profit Maximiser Facebook Group is definitely a case of quality over quantity.

Compared to some rival’s Forums, it’s much smaller.

However, there are many Profit Maximiser members who do matched betting full time.

It’s a fantastic opportunity to consume quality advice from the most experienced matched bettors.

Furthermore, Mike Cruickshank (the owner) is active and helpful within the group on a daily basis.

In addition to the Calendar, offers are posted by members and Mike as and when they are discovered

For members wanting to take matched betting to the next level, there is more open talk of advanced high-risk casino offers.

Other matched betting sites shy away from these offers because of their high-risk nature.

These offers are, however, very profitable but only suitable for experienced members with a good bankroll.


To become a member of Profit Maximiser, the annual fee is £116.40 (£97 + VAT).

There isn’t a free trial or pay monthly option.

However, you can try Profit Maximiser for £1, which will give you 14 days full access. 

Profit Maximiser membership fee

If I was new to matched betting, I would take the £1 trial option.

I would aim to complete four or five Bookmaker new account offers within 14 days.

That would roughly cover the annual membership fee before paying for it.

Alternatively, the Profit Maximiser membership comes with a ‘no questions asked’ 30-day guarantee.

Profit Maximiser’s Risk-Free 30 Day Guarantee

Keep in mind that you don’t qualify for the 30-day refund if you choose the 14 day trial for £1.

Profit Maximiser Review 2022: Final Thoughts

Overall, Profit Maximiser is a quality service at a great price.

It provides all you need for completing new account and daily ongoing matched betting offers.

Members will find it easy to make their annual membership fee back within the first month. And much more if they put in the time and effort.

That said, a few things let the service down.

Profit Maximiser lacks the complete and professional feel you get with rival services.

Furthermore, you have to purchase add ons to access tools for advanced matched betting strategies.

Superior tools (in my opinion) that are equivalent to these are included in the Oddsmonkey and Profit Accumulator memberships.

For this reason, the Profit Maximiser review rating takes a hit.

However, what makes Profit Maximiser unique for me, is the knowledge available in the private Facebook group and the owner’s commitment to finding high-value casino offers.

For those two reasons, I remain a member of Profit Maximiser.

Profit Maximiser - At A Glance


Training Guides


Finding Bookmaker/Casino Offers




Customer Support


Value For Money



  • Experienced forum
  • Casino offers specialists
  • Exceptional value for money
  • Ideal if you don't want to use advanced strategies


  • No monthly payment option
  • Basic website design
  • Need to purchase advanced tools
  • Need to use both the calendar & forum to find all offers